New product introduction
Make your ideas a reality
Drive product-led growth with Easie’s workflow-based new production introduction (NPI) processes. We help you do everything from features identification, concept development to actually costing out and manufacturing and prototyping. Easie product management helps your engineers perform at their best by enabling:
MVP development
Product marketing
User experience design
Requirements gathering
Product roadmap planning
Engineering case studies
An insurance agency alliance wanted to analyze their user behavior to make product development decisions.Easie helped the client install digital analytics software and API integrations to analyze their unique user behavior.
A large family office based in New York City requested consulting to determine where AI could be used to support their daily financial operations. Easie provided comprehensive consulting sessions to consult on how AI is useful and what its shortcomings are to support the firm in making decisions that limited risk, controlled for hallucinations and used AI where it was most valuable to optimize operations.
A rapidly growing technology company with a unicorn valuation requested design and engineering updates to the blog’s codebase to produce a version of their blog that is brand consistent. Easie provided a multistage design and development process in collaboration with the client and launched the updated blog features, design and functionality with no disruption to uptime or user experience.
A growing AI dictionary game that was web-based requested development a new version of the app to support a more mobile-friendly experience. Easie developed version 2 of the AI dictionary game with successful release on the iOS and Android stores and supported feature updates post-launch for continued user experience optimization.
A firm actively developing new products in the tax compliance industry requested feasibility research and pre-production on tax exemption certificate software for the US middle market. Easie conducted in-depth pre-production and technical research to identify the requirements of a tax exemption management software system. This included identification of user journeys, understanding state-specific exemption requirements, developing a preliminary database schema and designing the high-level technology architecture for the application.
A director-level employee at a series C SaaS company requested pre-production services on an AI-based marketing tool. Easie provided expert judgement to analyze technology requirements and the larger market for an AI marketing tool so further development decisions could be made.
A startup looking to create products in the AI sector wanted to create an AI-based dictionary game that included a leaderboard and friend request functionality. Easie rapidly developed a minimum viable product on web and mobile according to client requirements.
A fast-growing plant-based food company needed an applicant tracking system for its expanding hiring needs. In response, Easie integrated the applicant tracking system with the client's existing technology stack to streamline their recruitment process.
A startup in the technology sector wanted to analyze their user behavior to make product development decisions. Easie helped the client install digital analytics software and API integrations to analyze their unique user behavior.
A large-scale gig economy application wanted to analyze their user behavior and user patterns to make decisions around product development. Easie assisted the firm with installing digital analytics software, integrating it into their technology stack and helped analyze findings.
A startup operating in the communications as a services industry wanted to analyze their user's online behavior for guiding their product development strategies. Easie provided assistance to this client by setting up advanced digital analytics software and API integrations, enabling them to precisely analyze the specific user interactions relevant to their business.
A rapidly growing food and beverage company required implementation of more advanced functionality on their active Shopify site. Easie completed the updates according to client requirements for the site.
Research case studies
An established private equity company with multiple domestic and international offices requested support with marketing and strategy to help scale operations further. Easie provided comprehensive guidance and expert judgement with suggestions on key initiatives to support growth ambitions and enhance operational efficiency.
Researchers at a major social media company requested feedback on a beta business product they were developing for the mass market. Easie provided design, product and market feedback for the client to help them make further decisions around product and expansion.
A director-level employee at a series C SaaS company requested pre-production services on an AI-based marketing tool. Easie provided expert judgement to analyze technology requirements and the larger market for an AI marketing tool so further development decisions could be made.
An MBA candidate approached with a request for converting lengthy PDF documents into physical booklets. To meet this need, Easie facilitated the printing and binding of these PDFs into well-organized, professionally presented booklets, tailored for easy reference and study.
An executive for a rapidly growing startup needed support donating their car to charity while they were out of the area for an extended period of time. Easie helped donate the car and coordinated pickup to the charity selected by the client.
An individual in need of exploring adult assisted living options in Connecticut for a family member with autism sought guidance. Easie responded by researching and presenting a variety of suitable facilities, along with tailored services and amenities, thus empowering the individual to make an informed decision for their family member's care.
A rapidly expanding startup, already experiencing growth in various regions of the U.S., sought insights on the feasibility of extending their operations into California. To address this, Easie conducted thorough research and provided an in-depth report, along with strategic recommendations for the potential expansion and its subsequent implementation steps.
Firm requests procurement workflow and procurement team to coordinate purchases for locations across the U.S. Easie conducted research, provided recommended vendors after initital screening, and continues to coordinate project orders in accordance with deadlines for any procurement needs that come up.
A pharmaceutical consulting firm requests due diligence evaluation of tech product for acquisition consideration. Easie performed evaluation with team of specialists and engineers to conduct evaluation and provide recommendations for future improvements and operational excellence.
Investment group requires Easie team to review amendments required on trademark application. Easie filed the amendments to the application in accordance to requested changes and resolved issues by communicating directly with USPTO rep.
Organization seeks research services to identify a supplier of cabinets and countertops that can provide materials nationwide throughout the United States. Easie conducted research to identify and recommend cabinet and countertop manufacturers meeting stakeholder requirements.
Company seeks airplane banner service to fly over multiple locations in the United States during the winter and spring seasons. Easie procurement team identified multiple airplane banner flyers local to the region and obtained cost estimates for flights based on frequency required.
Business development case studies
A series A firm providing customer experience technology space requested day-to-day operations services for a range of projects related to customer support, configuration of internal systems and help with reporting. Easie placed a specialist into the client's internal systems and successfully supported day-to-day operations for a one-year engagement.
An e-commerce firm in the jewelry sector requested comprehensive search engine optimization to increase website ranking. Easie used AI-enabled SEO software to create a personalized SEO report and implemented the updated SEO configuration on the client's website.
An established private equity company with multiple domestic and international offices requested support with marketing and strategy to help scale operations further. Easie provided comprehensive guidance and expert judgement with suggestions on key initiatives to support growth ambitions and enhance operational efficiency.
A health coach, experiencing growth in their business, sought expertise in marketing, strategy, sales, and product development. In response, Easie provided comprehensive consulting services, offering tailored strategies and solutions in these areas to support and amplify the health coach's business expansion.
Firm requests procurement workflow and procurement team to coordinate purchases for locations across the U.S. Easie conducted research, provided recommended vendors after initital screening, and continues to coordinate project orders in accordance with deadlines for any procurement needs that come up.
Photography startup requests multidisciplinary support for their business. Easie provided multidisciplinary business development support to the executive team.
Tech company requests review of M&A growth opportunity. Easie researched and evaluated the company offering investment and provided strategic advice on the M&A opportunity.
Rapidly growing tech company requests presentation on strategic exit options for company. Easie presented a summary report of key exit strategies and the pros and cons of each for the company's review.
Healthtech business seeks PR, marketing, and strategic guidance. Easie marketing and PR team met with client to plan, develop and launch strategies and marketing campaigns to accelerate company growth. The business and founder got featured in a health publication due to Easie PR work.
Healthtech firm requires updates to their internal admin portal to make updates to the database more accessible and streamlined for the internal team. Easie me with the heathtech's tech team to determine specific needs and built a solution that allows more users to make these updates directly and securely.
Healthtech company platform requires automated payroll, billing and database system updates. Easie engineering team met with team to understand their current manual process and needs. The Easie team then developed and integrated an automated payroll and billing system, which is run on a weekly basis tracking key information.
Healthtech company seeks developers to help streamline bottlenecks in their onboarding system. Easie met with stakeholders to get an understanding of the onboarding process, identified methods to simplify systems and deploy the process company-wide resulting in increased conversion rates.
UI/UX case studies
A healthtech company requires profile page and account settings buildout for its platform. Easie engineers built these pages and settings in mobile app, web portal, and admin portals based on requirements
Healthtech company requires platform upload functionality to a single S3 bucket via a product with a unique user ID pulled from database and log of upload activity. Easie engineers developed the upload functionality in accordance with requirements.
Healthtech company seeks buildout of login portal flow for new users on web and mobile app platforms. Easie engineering team designed wireframes prototypes and developed the login process accordingly for web and mobile app platforms.
A healthcare platform requests aesthetically designed wireframes for their web user interface. Easie discussed with the client and received input on features and design. Easie designed interactive wireframes which demo the user journey.
A vegan fast food company in San Diego requests information architecture for their careers page. Easie met with key stakeholders and HR team to help build out the information architecture for their hiring pages and tech automation processes.
A consulting firm with long-standing enterprise clients requested an updated website to reflect their current brand and messaging.
A post-launch mobile app requested ad hoc engineering support to maintain their codebase and implement new features.
A business group with an idea for a new social media platform requested assistance with pre-production, UI/UX and prototyping to estimate a budget and engineering timeline for potential investors.
A novel startup in the web3 space requested help building a website with optimized information architecture for their geospatial analytics product.
A professional services firm looking to launch a new website requested UI/UX design and information architecture identification.
An application built in React Native required end-to-end pre-production and engineering support to launch their minimum viable product.
A hotel in the process of launching required web development and development of a finalized brand, including the ability to book room reservations on the website.